Tuesday, March 23, 2010

The National

The National is a tight, crisp indy-pop group, which is more anti reverb and grandiosity then a snail, but has the energy and fresh relevance of a sunrise.  Perhaps that is why (hmm, the name might also have played a small part) they where one of Obama's foremost bands.


The national, an already prestigious and award winning Brooklyn band printed tee shirts with Obama's picture with the word Mr. November printed under it.  This was both a reference to their song of the same name, and also the election month of November.  Some of their songs were used throughout his campaign at high profile rallies and videos.

Their earnest and off beat melodies are captured very well in the clear lines.  But, upon closer examination, the viewer can see a trace of grittiness leaked from their critical lyrics.

They are a band who quietly demands to be heard, and this is shown in blur test.  What do you see when you're far away? An N.  Simple.  They say this is about us, and what we have to say and how we are going to put it in your ears.

I think the colors are also an excellent choice.  The warm greys provide shock value when you see the red of the heart, which, when turned upside down, looks rather like an apologetic drop of blood falling off the blade, whispering, "I'm sorry, this is going to hurt a little."

Of course, the strongest message, the one even a very casual observer is bound to get, is pen triumphs over sword.  "Our words, our writings, our songs, are going to cut deeper then war." Or perhaps. Also hard not to notice is the dominating color, black.  This not only reflects the somber tone of the band, but the deep, distinctive vocals of Matt Berninger. 

Altogether, this poster couldn't do a better job of forcing passers by to hear the music in their heads, feel the message in their souls, and basically sell the show.  All, as the band, seemingly without hardly lifting a finger.

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